ABOUT US
Our
Story
This is the story of a different kind of brand, a story unlike any other...
It starts in 1882 with the opening of a little hosiery store in Romilly-sur-Seine, in a part of the Champagne region called the Aube.
Emile Camuset, the man who opened that store, loved sports with a fierce passion. When he started making sports jersey in his small workshop, he probably never dreamed that, 130 years later, le coq sportif would become one of the world's most prestigious brands, renowned for its clothing, footwear and sporting equipment.
LOGO 2012
The new logo, by designer Ron Arad, evokes dynamism and style. It has left the triangle behind and will stand proud as it is featured on the new ranges of le coq sportif performance sport product, which have a bright future ahead of them.
1882
THE OUTLAW JESSE JAMES IS KILLED BY ROBERT FORD.
EMILE CAMUSET OPENS HIS HOSIERY WORKSHOP
IN ROMILLY-SUR-SEINE.
1929
WALL STREET CRASHES--$30 BILLION IN STOCK VALUE WIPED
OUT. LE COQ SPORTIF RELEASES ITS FIRST CATALOGUE AND
CREATES A JERSEY SPECIFICALLY FOR CYCLISTS.
1939
THE NEW YORK WORLD'S FAIR OPENS. LE COQ SPORTIF, NOW A
DIVERSIFIED SPORTING BRAND, INVENTS THE
SWEAT SUIT--THE FRENCH DUB IT "THE SUNDAY UNIFORM."
1951
AMERICAN DISC JOCKEY ALAN FREED COINS THE TERMS ROCK N
ROLL. LE COQ SPORTIF BECOMES THE OFFICIAL SUPPLIER OF
CYCLING JERSEYS FOR THE TOUR DE FRANCE.
1958
CHARLES DE GAULLE WINS FRENCH PRESIDENTIAL ELECTION.
THE FRENCH SOCCER TEAM, CLAD IN LE COQ SPORTIF, MARKS ITS
BEST FINISH EVER IN A WORLD CUP WHEN IT COMES IN THIRD.
THE TEAM IS LED BY THE GREAT RAYMOND KOPA, THE
TOURNAMENT'S BEST PLAYER.
1960
THE ORGANIZATION FOR ECONOMIC CO-OPERATION AND
DEVELOPMENT (OECD) IS FOUNDED IN PARIS. THE FRENCH
OLYMPIC TEAM WEARS LE COQ SPORTIF IN THE ROME GAMES.
1975
BIC INTRODUCES THE FIRST DISPOSABLE RAZOR. LE COQ SPORTIF
OUTFITS ARTHUR ASHE, WHO BEATS FELLOW AMERICAN JIMMY
CONNORS TO BECOME THE FIRST BLACK TENNIS PLAYER
TO WIN WIMBLEDON.
1976
STEVE JOBS AND STEVE WOZNIAK FORM APPLE COMPUTER.
THE AS SAINT-ETIENNE SOCCER TEAM, WEARING THEIR
FAMOUS GREEN LE COQ SPORTIF UNIFORMS, REACHES
THE EUROPEAN CHAMPION'S CUP FINAL.
1981
FRANCOIS MITTERAND WINS FRENCH PRESIDENCY. THE FRENCH
RUGBY TEAM, LED BY JEAN PIERRE RIVES, WINS THE FIVE
NATIONS TOURNAMENT WEARING LE COQ SPORTIF. IT IS
THE TEAM'S SEVENTH RUGBY GRAND SLAM.
1982
MICHAEL JACKSON RELEASES "THRILLER," THE BIGGEST SELLING
ALBUM OF ALL TIME. ITALY WINS ITS THIRD WORLD CUP CLAD IN
LE COQ SPORTIF BLUE.
1983
SALLY RIDE BECOMES FIRST WOMAN IN SPACE ABOARD SPACE
SHUTTLE CHALLENGER. TENNIS GENIUS YANNICK NOAH,
BACKED BY LE COQ SPORTIF, TAKES THE FRENCH OPEN
CROWN AT ROLAND GARROS STADIUM.
1985
A FRANCO-AMERICAN EXPEDITION LOCATES THE WRECK OF THE
TITANIC. ENGLAND'S EVERTON SOCCER TEAM BEATS AUSTRIA'S
RAPID VIENNA TO TAKE THE EUROPEAN CUP WINNERS TROPHY.
THE ENGLISH TAKE THE FIELD IN LE COQ SPORTIF BLUE.
1986
FRANCE AND ENGLAND ANOUNCE PLANS TO BUILD THE
CHANNEL BETWEEN THEIR TWO COUNTRIES. ARGENTINA'S
DIEGO MARADONA ENTERS SOCCER HISTORY IN A LE COQ
SPORTIF JERSEY WITH HIS GOAL AGAINST ENGLAND IN
THE MEXICO WORLD CUP.
1997
DIVORCE BECOMES LEGAL IN THE REPUBLIC OF IRELAND.
THE LE COQ SPORTIF ADORNS THE WHITE JERSEY OF BORDEAUX
IN THE LEAGUE CUP. IN THE FINAL GAME, JEAN-PIERRE
PAPIN DIDN'T STRIKE AND BORDEAUX JUST MISSES OUT
IN THEIR MATCH WITH STRASBOURG.
2001
SHERPA TEMBA TSHERI, 16, BECOMES THE YOUNGEST PERSON TO
CLIMB MOUNT EVEREST. JUSTINE HENIN, BARELY 19 YEARS OLD,
TAKES THE COURT IN HER FIRST GRAND SLAM TITLE AT
WIMBLEDON. DESPITE PLAYING WITH GREAT FLARE, SHE LOSES
TO THE AMERICAN VENUS WILLIAMS IN THREE SETS..
2002
EAST TIMOR REGAINS ITS INDEPENDENCE. THE SENEGAL LIONS SHINE
IN THEIR FIRST WORLD CUP, PLAYED IN JAPAN AND SOUTH KOREA.
IN THE OPENING MATCH, THE LIONS CAUSE A SENSATION WITH THEIR
WHIRLWIND PLAY AS THEY BEAT TITLEHOLDER FRANCE.
THE LIONS MAKE IT TO THE QUARTER FINALS.
2010
BURJ KHALIFA, THE WORLD'S TALLEST BUILDING, OPENS IN DUBAI.
LE COQ SPORTIF OPENS A NEW RESEARCH CENTER IN
ROMILLY-SUR-SEINE, THE BRAND'S BIRTHPLACE.
2012
TO MARK ITS 130TH ANNIVERSARY, LE COQ SPORTIF IS SPONSORING
THE TOUR DE FRANCE. THE PARTNERSHIP BETWEEN LE COQ SPORTIF AND THE
AMAURY SPORT ORGANISATION WILL COME INTO EFFECT
IN JANUARY 2012. AS OFFICIAL SUPPLIER OF THE LEADERS’
JERSEYS FOR THE TOUR DE FRANCE AND PARTNER OF THE VUELTA,
THE PARIS-NICE AND THE FAMOUS PARIS-ROUBAIX,
AMONG OTHERS, LE COQ SPORTIF IS GOING BACK TO
ITS FIRST LOVE.
2015
THIRTY YEARS LATER, LE COQ SPORTIF IS BACK WITH LEGENDARY
AS SAINT-ETIENNE, IN A FIVE-YEAR DEAL AS THE GREENS’ OFFICIAL
CLOTHING SPONSOR. AFTER WINNING NINE FRENCH
CHAMPIONSHIPS TOGETHER, THE SAGA CONTINUES…
2015
THE 2015-2016 SPORTS SEASON WILL KICK OFF IN STYLE, ANNOUNCING
THE FIVE-YEAR PARTNERSHIP BETWEEN FIORENTINA AND LE COQ SPORTIF
AS TECHNICAL SPONSOR OF THE LILIES. LE COQ SPORTIF
SHARES WITH THE CITY AND VIOLA SUPPORTERS THE SAME SPORTS
CULTURE BASED ON THE VALUES OF FRIENDSHIP,
EMOTION AND ENTERTAINMENT.